Leica Store Manchester, the UK’s Only Independent Leica Store, were looking for an ongoing marketing consultancy role- running strategy and delivering on key marketing channels including product launches, management and optimisation of e-commerce website, social media, email and paid campaigns. They wanted to run community events to boost their profile and expand their networks.

The key deliverables had to be representative of the luxury brand and in line global Leica brand guidelines.

We approached this dynamic consultancy role with a quarterly plan aligned to Leica HQ’s KPIs and guidelines.

Collaborating closely with the management team, we optimised and relaunched the website—revamping the CMS and inventory systems. We crafted a clear digital strategy across social media, email, and paid ads to grow reach and engagement.

To boost brand awareness, we secured commercial partnerships and connected with local influencers and charities, creating meaningful community ties.

Scope of work: E-commerce management, product photography, social media & email marketing, website design & SEO, CMS & CRM management, copywriting, community events, and more.

Leica Store Manchester is recognised as one of the top-performing Leica stores worldwide. Today, its website, branding, digital marketing, and community outreach fully reflect the exceptional in-store service and premium product offering. Customers now enjoy a seamless, high-quality experience—whether shopping online, visiting the store, or attending an event.

Key Successes

• Delivered 10 Years of Leica Store Manchester Event Week

• Managed and designed original lens cloth for sale with artist Dave Draws from conception to production

• Co-ran a photographic tutorial and exhibition with the charity Causeway, teaching survivors of modern slavery photographic skills and exhibiting these in Manchester Central Libary