Open Green Energy, a sustainability practice launched in 2020, were looking for a new website, branding and strategic direction. The company was expanding into sustainability and was launching a brand new innovative energy management software.

We began by running a full competitor analysis and market research project, to identify a gap in the market for OGE. From there, we worked collaboratively with management to pitch our redesign brief to creative agency Holdens. We led the project of building a website and brand from scratch, writing copy, blog posts and creating media assets.

Upon completion, we redesigned the front end of the innovative software, developed B2B communication strategies for pitching to corporate clients and managed a full sustainability plan for the future, focusing on long-term brand positioning.

Collaboration led to a brilliant website that reflects the innovation and sustainability of OGE’s service offering. Since launching our strategy, they have grown at a rapid rate and now have an expanding client base including a major global business.